Lodola Nuova

Style and nobility

from the hills of Montepulciano

The quality of Prugnolo Gentile, the local name which the producers of Montepulciano have given to the Sangiovese here, is an irrifutable fact, sustained by centuries of wine-making history. It is also a modern phenomenon, though, which has only recently gained its position as a preferred wine among the wine lovers of the world.

The stunning Montepulciano area is visited each year by thousands of people, who are attracted not only by its cultural treasures and beautiful landscapes, but also by its excellent wines which seem to tell the tale of this territory, distinguished by noble families and proud traditions.

Lodola Nuova Vino Nobile di Montepulciano is one of Ruffino's most popular wines, because it merges century old traditions with the energy of modern life - an antique, yet fashionable wine.